Few artists realize this this and are frustrated when they can’t get anyone to listen to their songs on Spotify. This is the secret to massive results-stop trying to convince people to jump from one platform to another. ☞ The most cost-effective way to grow a platform is to advertise directly on that platform. Thankfully, there is a marketing principle that has been well-known by established marketers for decades: You are an independent musician (and you don't have millions to spend on Facebook ads either). You can't copy a corporation because you are not a corporation. The only difference is that corporations spend millions on 'interruption marketing' every week. This is called 'interruption marketing' and this is what we as artists default to because it's what we see everywhere around us. The listener needs to stop watching that cat video (or whatever they were doing) and switch apps in order to stream your music… which is not how they wanted to spend their time in the first place! Even “boosting' a post to try and overcome the algorithm won’t workĭo you see the common thread in these in-effective marketing attempts?.Trying their hands at Facebook and YouTube ads.Posting to their friends on social media.

They try dozens of lackluster promotion methods from: Most independent artists write incredible songs but they are missing the promotion method that puts their music in front of new fans in a way that matters. Have you ever wondered 'what is the best way to get more streams on Spotify?' Discover the fastest and most effective way to grow your Spotify.

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